THE BACK STORY
Much like Wally Amos of the Famous Amos cookie empire, I feel like I have stumbled into this world much by accident. For years I have been working in the music industry mastering Grammy winning albums for artists including Taylor Swift, Dave Matthews, Sting, Jamie Foxx and Kings of Leon to name a few. But along the way my calling card has become my movies. I would sneak my trusty video camera to parties, nights out, beach trips, weddings and any other event I could make a movie out of.
This all changed when my niece was born and things got much more focused. With her living in California and my being in New York, that meant my movies would have to last much longer between visits so I poured my heart and soul into making them special from an emotional level to tide me over between long visits. My friends would see these movies and actually have emotional reactions after seeing them and say, “you should do this for a living.” Flattered, I ignored them.
Soon after this, I started to film my girlfriend’s nieces and nephews birthday parties and their parents would all say to me “you should do this for a living.” Once again I shrugged it off as a nice compliment. I even shot vacations with friends and turned our trips to the islands into music videos and they would all look at me and say "you should do this for a living."
THE TURNING POINT
The event that changed everything was the day when that girlfriend of mine was to become my wife. Much to my frustration I was unable to film my own wedding. Or was I? I asked a good friend of mine to shoot our wedding in exactly the way that I would have shot it. After the honeymoon I loaded up the footage and assembled my first wedding. The results were undeniable and the chorus of people telling me “you should do this for a living” was impossible to ignore and Six Minute Stories was born.
WHY SIX MINUTE STORIES IS DIFFERENT
I have discovered that by focusing purely on the emotional aspect of telling a story that the end result is something that people end up watching again and again, without the need to fast forward through tedious amounts of footage that doesn’t pertain to the emotion of the event. Setting it all to the right music (a perk of working in the music industry for my entire life) is the other key component that glues all of these images and feelings together. The end result is not a video, but a piece of art which you will want to watch and share again and again.
- Drew Lavyne